Board totals
Built from the josh@roonbody.com inbox plus Shopify and carrier records — nothing hand-entered. If it isn't in email or an order record, it isn't on the board. Scan generated 2026-10-30.
35
Accounts tracked
26
Active
9 dormant (quiet 45+ days or a 'not now')
18
Negotiation or beyond
7
Closed won
order delivered or product live · 2 already reordering
Live board (updates daily): links.roonbody.com/wholesale. Contact names, emails, pricing and terms are deliberately withheld here.
Paid and shipping
The accounts behind the $5,060 wholesale line. Every one was inbound or a show follow-up — no ad spend; the Faire orders carry the marketplace's 15% commission (plus a $10 first-order fee), still ~4× cheaper than blended paid CAC.
| Account | Where · type | Channel | Order | Amount | Status |
|---|---|---|---|---|---|
| Luxa Beauty & Cosmetics | Modesto, CA · retail | Cosmoprof → Faire | Jul 28 | $690 | Opening order for a new-store launch; on shelf Aug 12; five-star marketplace review; PDQ displays sent |
| Summer House | Henderson, NV · retail | Faire, inbound | Aug 2 | $231 | Three mini scents; delivered Aug 4 |
| Eleganic | St. Augustine, FL · boutique | Faire, inbound | Aug 4 | $135 | Case of Discovery Sets; delivered Aug 10 |
| All For American | US · e-commerce | Cosmoprof | Aug 5 → | $54 | Live on the retailer's storefront via Shopify Collective dropship (two orders to date) |
| C.O. Bigelow Apothecaries | New York, NY · apothecary | Faire, inbound | Aug 13 | $1,056 | Full-lineup case assortment — largest wholesale order to date; delivered Aug 19 |
| The Green Jungle Beauty Shop | Toronto, ON · e-commerce | Faire, inbound | Aug 14 | $797 | Opening order delivered Aug 21 and Roon is now listed live on the retailer's site; first Canadian stockist |
Faire is doing the prospecting. Five of the seven came through the Faire marketplace with no prior outreach; the two largest (C.O. Bigelow, The Green Jungle) arrived in the same week. Faire orders open at the shipment stage on the board because no negotiation ever happened — an empty "final placement" column is information, not a gap.
Every account by stage
Status is the first sentence of the board's own summary; the board carries the full history, next action and day-counts.
| Stage | Account | Type | Region | Source | Status |
|---|---|---|---|---|---|
| Closed won | All For American | e comm | US | Cosmoprof 2026 | Roon is live on the retailer's storefront, and Josh has now given another brand a balanced operator reference about the platform. |
| Closed won | Eleganic | retail | US · St. Augustine, FL | Faire marketplace | Inbound wholesale order placed and paid through the Faire marketplace with no prior outreach, for a case of Discovery Sets. |
| Closed won | Living with Ivey | e comm | US · West Palm Beach, FL | Pre-show referral | The dormant sample conversation converted into a paid Faire wholesale order on Sep 3, and the opening order was delivered Sep 28 after a carrier missort. |
| Closed won | Luxa Beauty & Cosmetics | retail | US West · Modesto, CA | Cosmoprof 2026 | Opening order placed, paid and shipped ahead of the retailer's store opening; |
| Closed won | The Green Jungle Beauty Shop | e comm | Canada · Toronto, ON | Faire marketplace | The opening order was delivered on Aug 21, the corrective parcel was delivered on Aug 24 after the carrier missort, and Faire sent a later charge confirmation on Sep 7. |
| Shipment | INDIGO | retail | Region not yet confirmed | Faire marketplace | The paid opening order is in transit after a carrier missort. |
| Shipment | Inlet Concierge Medicine | retail | Region not yet confirmed | Faire marketplace | The paid opening order is in transit after a carrier missort. |
| Shipment | Mollie Paperie | retail | Region not yet confirmed | Faire marketplace | The paid opening order is in transit after a carrier missort. |
| Shipment | Nessa's Naturals Boutique | retail | Region not yet confirmed | Faire marketplace | The paid opening order is in transit after a carrier missort. |
| Final placement | Free People | retail | US · Philadelphia, PA | Cosmoprof 2026 | URBN has opened vendor registration for the confirmed online launch. |
| Final placement | JD.com | e comm | International · China | Cosmoprof 2026 | The buyer moved the opening order to a January timeline so onboarding and internal contract approval can be completed first. |
| Final placement | Well.ca | e comm | Canada · Toronto | Cosmoprof 2026 | The buyer's team wants the launch assortment to include full-size products and is asking Roon to confirm when bilingual packaging can ship. |
| Final placement | eCosmetics | e comm | US Southeast · Pompano Beach, FL | Cosmoprof 2026 | Vendor onboarding is complete, but the promised opening assortment remains unshipped and the buyer has now asked for tracking. |
| Negotiation | IPSY | box | US | Cosmoprof 2026 | The Aug 27 call moved this beyond scheduling and into a real commercial conversation around IPSY add-ons and shop placement. |
| Negotiation | Pendry Newport Beach | hotel spa | US West · Newport Beach, CA | Cosmoprof 2026 | The spa team is open to seeing the finished display in person, with corporate approval still required after the on-site review. |
| Negotiation | Shoppers Drug Mart | retail | Canada | Cosmoprof 2026 | The commercial conversation is live and the buyer-sample shipment was delivered on Aug 21, so the buyer now has the product in hand alongside the earlier regulatory follow-up. |
| Sample review | Bloomingdale's | department store | US · New York, NY | Cosmoprof 2026 | The pilot units requested by the buyer were delivered Aug 19, and Roon has now followed up for the team's initial read while noting that refreshed samples can ship once more inventory is available. |
| Sample review | Elevator Goods | unconfirmed | International · Hong Kong | Founder outreach | Replacement samples are in hand, and Roon has reached out to schedule an in-person Hong Kong meeting. |
| Sample review | Equinox Irvine | hotel spa | US West · Irvine, CA | Local outreach | Met in person at the club spa in mid-July; |
| Sample review | Garden City | retail | US · Waco, TX | Wholesale account inquiry | The corrected replacement sample was delivered Sep 29, and Shopify also shows the original sample parcel delivered Sep 30 after the earlier address issue. |
| Sample review dormant | Old Orcutt Beauty | retail | US West · Orcutt, CA | Cosmoprof 2026 | Independent beauty boutique; |
| Sample review dormant | Thirteen Lune | e comm | US | Cosmoprof 2026 | Buyer met at the show and took a Discovery Set. |
| Sample review dormant | Von Maur | department store | US Midwest | Cosmoprof 2026 | Buyers confirmed genuine interest but raised concerns about the current product format and asked to revisit in Q2 2027. |
| Sending samples | The Broadmoor | hotel spa | US · Colorado Springs, CO | Pre-show | Met as a hotel guest in April; |
| Sending samples | Vérité Retail | unconfirmed | US Southeast · South Florida | Cosmoprof 2026 | Included conservatively as unconfirmed because the contact is actively trying to place product with spa, private-club and resort-adjacent buyers rather than only selling services. |
| Making contact dormant | AMP Beauty LA | unconfirmed | US | Inbound marketplace/application outreach | AMP's latest message frames the opportunity as a paid retail-operations service rather than a direct wholesale buyer. |
| Making contact | Corner Drug Co | retail | Region not yet confirmed | Faire marketplace | Faire buyer asked for samples on Aug 5. |
| Making contact dormant | Healf | e comm | UK | Cosmoprof 2026 | Buyer gave candid feedback that the retailer's onboarding requirements are ahead of where the brand is today. |
| Making contact dormant | Hunter Amenities | manufacturer | North America | Cosmoprof 2026 | Hunter clarified on Aug 24 that it is a contract manufacturer and licensed-amenities operator, not a distributor or spa-retail placement partner. |
| Making contact dormant | Mangrove Performance Group | unconfirmed | Region not yet confirmed | Cosmoprof 2026 | Follow-up from the founder's company address and a resend from his personal address both frame Mangrove as a growth-diagnostic and scaling-services pitch to Roon, not a group placing product into retail doors. |
| Making contact dormant | Montage Laguna Beach | hotel spa | US West · Laguna Beach, CA | Pre-show referral | Warm introduction passed along by the Pendry contact. |
| Making contact | Niche Trading | distributor | International · Qatar / Gulf markets | Inbound distributor outreach | Inbound distributor outreach from a Qatar-based beauty and wellness trading group that says it operates across multiple regional markets. |
| Making contact dormant | Stellar Beauty Co. | unconfirmed | Region not yet confirmed | Cosmoprof 2026 | The requested scent brief has arrived, confirming that the active work is custom development alongside investor review rather than a finished-goods wholesale buying path. |
Named demand, honestly labelled
| Account | Stage | What is actually true today |
|---|---|---|
| Shoppers Drug Mart (Canada) | Negotiation | Buyer has V2 pilot minis + a Discovery Set in hand (delivered Aug 21) and will review with her senior director and VP before rates and terms. She has said the earliest possible launch is late Q1 / early Q2 2027 and flagged that Shoppers pays in CAD, so Roon needs a Canadian bank account — being set up now so it isn't the blocker. Buyer guidance of three minis per store across ~1,300 stores is the ~3,900–8,000-unit figure in the deck — an opportunity, not a booked order. |
| Well.ca (Canada) | Order signed | Vendor onboarding completed and the opening order signed Aug 23: 48 tubes at $11 for each of two distribution centres (Toronto + Western Canada), ≈$1,056 total. Purchase order expected early this week — first national-retailer e-commerce placement. |
| Pendry Newport Beach | Negotiation | Furthest-progressed hospitality account; wholesale terms discussed; a premium display sample is in production at the packaging supplier. |
| Free People | Launch confirmed | Oct 16 call with the beauty & wellness buyer: December 1 online launch of all four minis and the Discovery Set at $22 / $54 retail. URBN vendor onboarding under way; first purchase orders ship Nov 10 with small online quantities to start, the store conversation to follow. |
| Bloomingdale's | Sample review | Pilot V2 units delivered Aug 19 at the buyer's request for a gifting read. |
| Von Maur | Sample review (quiet) | Genuine interest, but wants the full-size format — which the 50 g mold in this round creates. Revisit 2027. |
| Good Day Group | Making contact | Rep group that wants to take Roon into Target; call booked Aug 26 on timing and merchandising. |