RoonInvestor data room
Roon Body · Investor proof package

Everything behind the deck, in one place.

A lightweight data room for the $270K pre-seed: the deck, the use-of-funds model, production timeline, margins, sales history, wholesale pipeline, customer evidence, formulation & IP, and current sample photographs — each rebuilt from source, not retyped from the slides.

Snapshot October 30, 2026Raising $270K post-money SAFE · $3.0M cap · checks from $15KDeck Aug 29, 2026Reviews re-pulled October 30, 2026 · ledger & pipeline October 30, 2026

The numbers at a glance

Every figure below is recomputed from source on the snapshot date. Where the deck (Aug 17) and the live ledger differ, both are shown and the difference is explained on the relevant page — the ledger keeps moving; the deck is a fixed point.

$24,891
Revenue since launch
Mar 16 – Oct 30 · 404 paid orders · deck synced nightly
$5,060
Wholesale, ~15% CAC
16 orders · 20% of revenue · Faire's commission is the only acquisition cost — ~4× cheaper than paid
23.7%
Paid repeat rate
22 of 93 whose first order was delivered 60+ days ago · reorders on Shopify or Amazon
4.93
Avg across 83 reviewers
94 submissions · 77 all-five-star · 67 verified buyers
7
Wholesale accounts won
of 35 tracked · 18 at negotiation or beyond
113
Creators sampled
100+ surveyed · content + proof engine

What's in the room

Nine sections, in the order an investor usually asks for them. Each page names its sources at the top and flags anything that is an estimate, a target, or not yet reconciled.

01

Pitch deck & one-pager

The 11-slide deck (October 2026) in Harlem Capital's primer order: problem, product, how it works and IP, business model, traction with 60/90/120-day cohorts, retail news (Free People Dec 1), competitive edge, market, team and a gated-tranche ask — plus the one-pager, viewable slide by slide with PDF downloads.

Source: deck build, rebuilt nightly from this ledger.
02

Use-of-funds model

Where the $270K goes, the units it buys, SAFE terms, the three-year modelled path in units and dollars, and what each later year needs.

Source: deck slides 13–15, supplier quotes.
03

Cap table & references

The complete capitalization — family equity, two SAFEs, the one loan and its planned resolution — plus every existing investor as a callable reference.

Source: signed docs, wire records; approximate figures marked.
04

Production timeline

From the May 2026 failed run through the reformulation, the Cosmoprof bridge fill, two CMs now mixing R7, and the 20,000 V2 tubes that shipped Aug 22 (5K air / 15K sea) with their arrival windows.

Source: supplier invoices, Tatapack thread, freight arrival sheet.
05

Product margins

Price ladder by channel, COGS by SKU on two stated bases, first-order contribution vs measured CAC, and the margin walk in the model.

Source: deck slides 5, 10–13; memo §5 COGS build.
06

Sales history

Month-by-month paid revenue since launch, DTC vs wholesale, paid vs seeded orders, SKU mix, and the repeat cohort, computed from the live order ledger.

Source: Shopify Admin API, pulled October 30, 2026.
07

Wholesale pipeline

All 35 accounts on the board by stage — won, shipping, negotiating, sampling, quiet — with the paid orders behind the wholesale number.

Source: email-derived board, scan 2026-10-30.
08

Customer evidence

83 reviewers (94 published site + product reviews) with their structured answers (odor, longevity, what stood out, switched from), the creator survey, Cosmoprof sell-through and the repeat cohort.

Source: Klaviyo Reviews, creator intake survey, show counts.
09

Formulation & IP summary

What the formula is and isn't, how it was rebuilt, stability testing, regulatory status, and the trademark / patent / tooling / trade-secret stack.

Source: formula sheets (percentages withheld), USPTO, counsel.
010

Sample photographs

The V2 pilot tube, current product photography, engineering views of the component, and packaging.

Source: product photography, Tatapack drawings, deck.

Downloads

Deck PDF (11 slides) One-pager · PDF How Roon runs on AI · PDF V2 tube freight arrival sheet · PDF Sales history · CSV Wholesale pipeline · CSV Reviews · CSV
How to read this room. Roon has been operating for five months with a deliberately small, sampled launch: of 738 orders since March 16, 404 were paid and 334 were $0 creator, event and buyer seeding. Every revenue, repeat and AOV figure here is computed on paid orders only, wholesale is always separated from DTC, and the repeat rate is measured only on customers whose first order was actually delivered at least 60 days ago — long enough to have finished the product and reordered. Shopify's own "returning customer rate" counts $0 comps as orders and is not used anywhere in these materials.