RoonInvestor data room
09 · Sample photographs

The product, the component, and the tube nobody else can buy.

Current sample photography: the V2 pilot tube, the product as it ships today, and the engineering views behind the component story. Click any image to enlarge.

Current product

What is shipping today and on shelf at the first stockists — the launch component filled with the R7 formula, shown across all four scents.

Coconut Shore — mini with carton
Coconut Shore — mini with cartonCarton by Skillful Printing; new 0.53 oz 'Mini Deodorant' cartons in print.
Coastal Citron — mini with carton
Coastal Citron — mini with carton
Vanilla Drift — mini with carton
Vanilla Drift — mini with carton
Bare — mini with carton
Bare — mini with cartonThe unscented SKU as shipped.
Current mini tube (17.5 g)
Current mini tube (17.5 g)The launch component: off-the-shelf twist-up, soft-touch.
Four scents
Four scentsScent stickers on the cap.
Discovery Set cartons
Discovery Set cartonsThe $54 entry order: three minis, one scent each.
Balm texture
Balm textureAnhydrous balm as dispensed — the formula the tube is built around.
Coconut Shore — cap detail
Coconut Shore — cap detail
Bare — top view
Bare — top view

V2 component — current samples

The new tube, as it exists on October 30, 2026: pilot units are with three retail buyers; first production is due early September. More pilot photography to follow as units arrive.

V2 component — pilot unit
V2 component — pilot unitPilot gloss finish, cap off. Production units from early September are soft-touch with logo.
V2 component — design render
V2 component — design renderRoon-owned tooling at Tatapack; 20,000-tube run in transit.

Component engineering

Engineering views of the launch component, included because they explain the failure analysis on the Production page and what the V2 tolerances fix.

Launch component — exploded CAD
Launch component — exploded CADThree-piece assembly: cap, outer bottle, filled sub-assembly. The tolerance stack here is where the May leak path was isolated.
Launch component — parts and fill sequence
Launch component — parts and fill sequenceFiller instruction sheet for the 15 g tube; shows why fill level and assembly order affect dispensing.
Launch tube, both faces
Launch tube, both faces
Launch tube components
Launch tube components

Packaging and retail formats

The next-generation retail packaging: bilingual (EN/FR) "The Mini Deo" window cartons ready for the Canadian accounts, the PDQ counter display placed at the first wholesale doors, and the premium spa & hotel counter display — design approved Aug 26, print files with the display supplier. 3-ply scent stickers for the first V2 fill are in production for Sep 4.

Spa & hotel counter display
Spa & hotel counter displayThe premium display for spa and hospitality accounts, approved Aug 26: 16 mini cartons — four per scent, colour-coded to the unit cartons — plus four open testers on a 13.7 × 10.25 in plinth with a 10 in header. The furthest-progressed hospitality account is in negotiation.
Spa & hotel display — front
Spa & hotel display — frontHeader art pairs the one-handed applicator with the retail line and the four scents; a tester ring fronts each scent row.
PDQ counter display
PDQ counter displayCounter unit for standard wholesale accounts — sent to Luxa and Summer House. 16 window cartons across the four scents.
Bilingual window cartons
Bilingual window cartonsThe new EN/FR 'The Mini Deo' 15 g window cartons — the packaging for Well.ca, Shoppers Drug Mart and The Green Jungle.