Pitch deck — October 30, 2026
NEW: 11 slides, rebuilt nightly from this ledger, in the order investors asked for: problem, product, how it works and IP, business model, traction with 60/90/120-day repeat cohorts, retail news (Free People launching Dec 1), competitive edge, market, team and a three-tranche ask. Click any slide for full-screen; arrow keys move between slides.
Download deck PDFOne-pager
The single-page summary that travels with the deck — same figures, same date.
Download one-pager PDFDeck ↔ room synchronization
The deck was rebuilt on Aug 29 from the same sources as this room, so the old delta list is retired — COGS ($3.90 / $12.24 / $9.60), the $32 full-size price, the 20,000-tube freight plan, the 31-account pipeline, contribution ($39.89) and the P&L all match. What remains open, stated plainly:
| Item | Deck says | Status |
|---|---|---|
| 50 g mold ownership | $36K · Roon-owned tooling | Budgeted for outright ownership; a 50/50 co-ownership option from Tatapack stays open as a founder's choice. Deck and room now say the same thing. |
| Operating expenses below gross profit (slide 18) | Paid media 22/20/18% · fulfilment 11/10/9% · team $60K/$420K/$1.3M · G&A 10/7/5% | Modelled assumptions awaiting the founder's sign-off — revenue, COGS and gross margin are the company model; the opex lines are illustrative. |
| Trademark | “USPTO Notice of Allowance, registration in process” (slide 13) | Deck and room now match. Verified against USPTO TSDR: ROON — published for opposition with none filed; Notice of Allowance issued May 5, 2026; Statement of Use being filed with counsel (serial 99400905). The old “trademark secured / registered” wording is retired from the deck as of the Aug 29 rebuild. |












