What Roon is
A water-free natural deodorant balm in a proprietary twist-up mini tube — Roon owns the tooling — that applies directly to skin, hands-free, and is built to be carried. It exists because the founder's household went looking for a natural deodorant that actually lasted the day and couldn't find one: when the founder's partner got elevated heavy-metals results back, the two of them decided to cut synthetic and unnecessary chemical exposure wherever it was easy — and aluminum-based antiperspirant was simply the first thing they chose to drop. Sixteen months, three labs and one failed production run later, the formula is locked, two contract manufacturers can hold the batch, and the category's most expensive product per ounce is getting repeat purchases at full price.
Traction, from source
Every figure is recomputed from the underlying ledger, review data and pipeline board — not retyped from the slides. Click into any tab for the full methodology.
The round
Terms
| Term | Value |
|---|---|
| Instrument | Post-money SAFE |
| Talk it through | Book a 30-minute call with Josh |
| Raise | $270,000 |
| Valuation cap | $3.0M |
| Minimum check | $15K · lead or follow |
| Closing | Rolling, first come — round closes November 20, 2026 |
| Use of funds | 100% inventory, tooling and freight — the full model |
Why now
The 20,000-tube V2 production run shipped from the component factory on Aug 22 — 5,000 by air for September, 15,000 by sea for Q4. This round buys the finished inventory the channel is already asking for (Free People launching online December 1, Well.ca signed, Shoppers Drug Mart guidance, Bloomingdale's, Roon's own FBA) plus the 50 g full-size mold that department-store buyers have requested. Use of funds → · The pipeline →
Go deeper
Nine sections, each naming its sources and flagging anything that is an estimate or a target.
Overview
Every headline number, recomputed from source, with the full map of the room.
Deck & one-pager
The 21-slide deck, viewable slide by slide with PDF downloads.
Use of funds
Where the $270K goes, the SAFE terms, and the three-year model.
Cap table & references
The complete capitalization — and every existing backer as a callable reference.
Production
The failed first run, the rebuild, and the 20,000-tube V2 reload.
Margins
The published BOM, the price ladder, and contribution vs measured CAC.
Sales history
Month-by-month paid revenue and the repeat cohort, from the live ledger.
Wholesale pipeline
All 35 accounts by stage, and the orders behind the wholesale number.
Customer evidence
83 reviewers, the creator survey and Cosmoprof sell-through.